Chain Reaction Cycles (CRC) is the world’s largest on line bike store. It offers in excess of 80,000 different products, from its purpose built facility in Ballyclare, just outside Belfast.
As well as selling, bicycles, spare parts and accessories, it now also offers winter sports goods from its Northern Ireland based distribution centres. It exports to 180 countries worldwide.
As their phenomenal year on year growth continued, CRC recognised they needed to take the step from a small/medium company driven IT infrastructure, to a more forward thinking functionally rich and flexible supply chain infrastructure, which could evolve and expand with them. To this end they selected Dematic, and their component based Matflo solution.
Uniquely in the supply chain IT landscape, Dematic are able to provide a fully integrated automated warehousing solution, a manual solution, and also a broader supply chain solution, all within the same, common, fully integrated Matflo suite.
An overhaul of the supply chain systems that drive an eCommerce business is always challenging. Dematic's experience in delivering a phased approach to system roll out, and proven post-delivery support, ensured a successful project, and continued success to all.
The solution was split into different phases, and continued evolution and expansion of the cross site IT solution still continues.
The Matflo solution that has been implemented can continue to grow as the CRC operation expands. Currently at CRC it is deployed into a manual and a semi-automated facility. It also drives the carrier management selection, and integration into the different carriers, providing total track & trace visibility to customers, hence not only improving site efficiency but enhancing the customer’s shopping experience.
Key to any eCommerce business is the flexibility to evolve, Matflo offers this, allowing changes to be made as the customers’ offering changes.
3 Kingshill Park,
Bird Hall Lane,
Unit 2316, 5 Corporate Avenue,
150 Hubin Road,